Copywriting for Search Engines and Online Media

overcome the barriers of great content creation

About the programme

Did you know you have less than one second to convince visitors they want to stay on your site? Does your online content send them elsewhere or does it give them what they want, as quickly and effectively as possible?

If you want your online content to work hard for you and impress visitors by giving them what they're looking for - you need this practical course to:

  • Help you understand what makes quality content
  • Give you great writing tips
  • Boost your search engine visibility

Who will benefit?

Anyone with responsibility for creating, managing or updating a website, online content or social media.

Key content

  • What makes 'power-content'?
  • How people read online
  • How to write compelling titles, sub-titles, opening statements and copy
  • Why is tone of voice important?
  • Structuring content for impact
  • What to write and how to write it
  • Legibility and layout
  • The role of SEO
  • Different types of online copy

To book a place, visit this page, or to register interest for an alternative date / in house workshop, please email training@preview.co.uk or call us.

We reserve the right to change the course content at any time.

Like to know more?

Date:
TBC

Time:
09:00 to 11:30

Price:
£49 (+ VAT) per delegate

Venue:
The King's Centre
33-35 Victoria Road
Burgess Hill
West Sussex
RH15 9LR

Book Now or email us to enquire about an alternative date or in-house workshop.

If you'd like to discuss any aspect of copywriting for search engines and online media further, either call us on 01273 834434 or email us at hello@preview.co.uk.