News & views

In the run up to Christmas we have been helping new surf clothing brand, Wave Native, to build and launch its new ecommerce surf clothing site, www.wavenative.com. The integration of a full content managed ecommerce system, company blog, gallery, and social media feeds created an extensive site that was completed on time and on budget.

The new brand, which is focussed on selling ethically manufactured surf clothing and leisure wear, went live in early December with a big PR and marketing launch planned for the new year. Keep an eye out for them and support another local business.

Posted Thursday 17th of December 2009

According to new research from the Design Council, 54% of UK businesses are planning to use design to help them survive the economic downturn.

"It's the moment when design becomes absolutely critical to survival, growth and success - and it's great to see that there’s a growing recognition of this within the business community" says David Kester, Chief Executive of The Design Council.

have your say and vote about Is design a way to combat recession?

Posted Thursday 17th of December 2009

Last month Michael Wolff, co-founder of one of the world's most iconic design companies - Wolff Olins – addressed the city of Liverpool in a lecture called ‘Branding the City’. Wolff’s decision to focus on the brand identity of a city is another addition to the list of high profile bids to capture the brand of a city, in order to attract tourists and businesses. The City of Melbourne’s newly unveiled brand has caught people’s attention worldwide, as did The Greater London Authority’s recent (disastrous) invitation to tender for the design of a ‘Brand for London’. With all of this recent attention on destination branding, we thought it was a good time to consider the identity of our city and soon realised that Brighton needs a brand.

view full story about Why Brighton needs a brand

Posted Tuesday 15th of December 2009

The Preview team turned out in force to support our client Dr Hal, while he and his team entertained the whole of the Brighton Dome Theatre with the Bigger Bang IV 'A Science Oddity' show. The evening was full of incredible explosions, fireworks, cryogenics, illuminations and dodgy gags! We've no doubt the audience left the show incredibly excited about the power of chemistry

There was also a special guest appearance on stage by Preview's office dalek. However, it was completely overshadowed by the life-sized version Hal and his team had built, which eventually had it's head blown off!

For more information on Dr Hal visit www.drhal.co.uk where you can sign up to his newsletter and receive updates on future shows and his range of educational science games.

Posted Monday 14th of December 2009

Last night was party night for everyone here at Preview. We invited our friends, partners and suppliers to join us in celebrating our 15th birthday. Not many agencies make it to 15 years of business, so we think it’s a landmark worth celebrating.

We’d like to say a huge ‘thank you’ to all of those who came to the party and helped to make it a very special night. The most respectable of the photos taken, can be seen on our Flickr feed (the rest will be held to ransom).

It’s great to look back at our achievements, but we are far more excited about the future. So we’ve decided to create a virtual time capsule of predictions for the next 15 years. We’ve already started the collection off by making our predictions for the next fifteen years, so now we’d like to hear from you.

Taking part is very simple. All you have to do post your prediction on Twitter, tagged with #preview15

www.preview.co.uk/future

Posted Friday 13th of November 2009

We've had a bit of an update here on the website. The content has had a polish, the images have had a scrub and our social networks have been plugged in.

The paint is still wet, but we hope you like it. If you have any comments on the update, please feel free to add them here.

Posted Thursday 12th of November 2009

Is print really dead?

More and more marketing plans are incorporating environmental policies. The need for printed marketing material is being questioned at every stage, to reduce costs and the impact on the environment. But we are asking are these reductions in print limiting how companies market themselves or is it the inevitable shift to fully digital brands?

have your say and vote about Can a brand survive without print?

Posted Monday 9th of November 2009

We are looking for a talented and exciting artist to exhibit work in our office space. Our ground floor reception/office has a 12’ high by 23’ wide wall space, which is crying out for some artwork to fill it.

We don’t mind if it’s bespoke work, an evolving series or a selection of your favourite work, as long as it’s really good.

If your interested send your details to Martyn, our Creative Director.

Posted Monday 2nd of November 2009

After the success of last year's Gatwick Diamond Business Awards, we were very pleased to be asked to produce another prelaunch campaign and event material for the 2009/2010 awards.

A teaser campaign has already been rolled out and the new site is live. Interest in this year's awards has already topped the previous event and tickets are almost sold out. So get in there quickly!

You can see our work as it progresses on our Flickr feed
And you can follow updates on the awards at the Gatwick Diamond Business Awards Twitter feed

Posted Tuesday 13th of October 2009

The recent news that "more than 80% of young adults in the world use social media to make purchasing decisions" has got many global brands taking their use of networking sites more seriously.

Surprisingly most SME's, education institutes and public sector organisations are still hesitant about making social media part of their overall strategy.

So we'd like to find out if you are making social media part of your strategy...

have your say and vote about Is social media in your marketing strategy?

Posted Wednesday 7th of October 2009