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Back in June we were very pleased to add the NHS to our client roster. As our work began we soon found that working with a brand that is so integral to British life comes with as many challenges, as rewards.

We asked ourselves; ‘how do we find creative new ways of delivering one of our country’s most recognisable and well-established brands?’

We worked directly with Concordia Healthcare, an independent organisation who manage a network of health centres across London. They approached us to help them brand and launch each new centre. Concordia’s health centres are focussed on patient’s needs, rather than doctor’s schedules. This unique service offering provided us with the keystone in our campaign work.

We set about our challenge with our usual vigour and took the time to get to grips with the NHS’ robust set of guidelines, ensuring that we had a thorough understanding of the brand’s design principles.
 
Following the design and installation of each centre's signage the digital locations were created using a centrally managed series of websites; each one meeting the most stringent accessibility standards and focussing on delivering content as concisely as possible.

Finally we designed a selection of posters and direct mail pieces to launch each of the centres across the region and drive patients registrations.

So far the work has been so successful that another four centres are being planned within London, with further print and digital work to follow.

Posted Wednesday 9th of September 2009