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Is design a way to combat recession?
According to new research from the Design Council, 54% of UK businesses are planning to use design to help them survive the economic downturn.
"It's the moment when design becomes absolutely critical to survival, growth and success - and it's great to see that there’s a growing recognition of this within the business community" says David Kester, Chief Executive of The Design Council.
have your say and vote about Is design a way to combat recession?
Posted Thursday 17th of December 2009
Can a brand survive without print?
Is print really dead?
More and more marketing plans are incorporating environmental policies. The need for printed marketing material is being questioned at every stage, to reduce costs and the impact on the environment. But we are asking are these reductions in print limiting how companies market themselves or is it the inevitable shift to fully digital brands?
have your say and vote about Can a brand survive without print?
Posted Monday 9th of November 2009
Is social media in your marketing strategy?
The recent news that "more than 80% of young adults in the world use social media to make purchasing decisions" has got many global brands taking their use of networking sites more seriously.
Surprisingly most SME's, education institutes and public sector organisations are still hesitant about making social media part of their overall strategy.
So we'd like to find out if you are making social media part of your strategy...
have your say and vote about Is social media in your marketing strategy?
Posted Wednesday 7th of October 2009
What is your brand worth to you?
According to research by Millward Brown Google's brand was valued at $100 billion. With more and more investors placing emphasis on brand valuation, it's about time we took stock of our own brands...
have your say and vote about What is your brand worth to you?
Posted Tuesday 15th of September 2009
Is free pitching bad for business?
This month we’ve been busy with pitches and we started to think, it’s been a part of business for many years and shows no sign off leaving.
have your say and vote about Is free pitching bad for business?
Posted Tuesday 25th of August 2009