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The Big Question
Can a brand survive without print?
Is print really dead?
More and more marketing plans are incorporating environmental policies. The need for printed marketing material is being questioned at every stage, to reduce costs and the impact on the environment. But we are asking are these reductions in print limiting how companies market themselves or is it the inevitable shift to fully digital brands?
Can a brand survive without print?
The results so far
Posted Monday 9th of November 2009
Comments
by Jake White (Fri 13th of November 2009 01:14 AM)
We are currently in a world where it is inconceivable to run a business with no paper copy, but ten years ago the general public could not conceive watching TV over the Internet, let alone on your phone. I think if the brand is strong enough it should be powerfull whatever media it utilizes.
by Tristan bailey (Thu 12th of November 2009 12:40 PM)
Yes you can. It does depend on your product. So local business might not. But for online business you can reach a celling of seo and ppc that print radio and tv can add too. But they can be more about branding value. When online is about sales value.
by Daniel Branson (Mon 9th of November 2009 03:32 AM)
It has to come down to each individual green policy. We must learn to survive without print.
by Alan 'Brand' Williamson (Mon 21st of December 2009 07:11 AM)
Remember the 'Paperless Office'? Well, we seem to be printing more stuff on paper today than ever before. Why? There's a printer on virtually every desk or office.
Remember when TV was going to make radio obsolete. Well today, radio is as strong a medium as ever.