Our work

Vine Resources

A refocused strategy and brand to cultivate growth. Read more

brand development workshops brand planning market research web design email marketing brand extranet direct mail

Brief

To update the brand identity and provide clear, consistent guidelines. Overhaul the website to improve usability and recommend ongoing marketing activities to stand out from the crowd in the intensely competitive recruitment industry.

How we helped

We provided recommendations for the brand strategy by interviewing clients, prospects, candidates and suppliers to fully understand customer motivation.

An extensive brand extranet ensured the reworked identity could be delivered consistently. The launch consisted of an integrated campaign combining telemarketing, direct mail and targeted HTML email marketing.

Results

Key messages have been clarified and continuity of tone has been restored.

Simplified job posting has reduced administration time and brought cost savings.

Staff are engaged and energised about the brand, leading to more effective promotion and an improved customer experience.

"Preview has acted as a true partner as if part of our business. The team at Preview act with integrity and shows personal pride in working with us to deliver the results with challenging deadlines."
David Lawrence
Managing Director

  • Logo Design
  • Stationery Design
  • Email Marketing
  • Web Design & Build
  • Signage
  • Brand Guidelines
  • Brochure Design and Production
  • Direct Mail
  • Strategic Planning
  • Market Research
  • Workshops
  • Digital Marketing

www.vineresources.co.uk

 
 

Bit Lost?

From Twitter

From Flickr