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Holiday Options
Travel brochure redesign leads to top award. Read more
Brief
Preview has worked closely with Holiday Options for over 10 years designing and producing many of their previous annual holiday brochures. In January 2007 we were asked to pitch design concepts for a refreshed brochure range. The brief was to create a clean and contemporary brochure design, which reflected their specialist approach and the products that they provide more clearly to their target market.
How we helped
After presenting our initial proposals, we were awarded the contract and asked to proceed with production of the design templates for all five brochures. By November, our production team had completed the project designing, proofing, overseeing production, finishing and delivery (working closely with one of the UK's leading printers) of over 220,000 completed brochures.
We continue to work closely with the team at Holiday Options to produce brochures for each of their major destinations.
Results
Holiday Options has repositioned itself as one of the UK's leading tour operators to the Balkan region.
Sunday Times readers, Sky TV viewers and Travel Agents across the UK voted Holiday Options 'Consumers Favourite Independent Package Holiday Company'.
"I am writing now to thank everyone at Preview for the big part you have played in our success. Without you we could not have won The British Travel Awards Favourite Independent Package Holiday Company."
Alan Brown
Commercial Director
- Brochure Design and Production
- Direct Mail
- Print Management
Schering