Our work

Brief

With the intensely competitive clinical trials industry constantly evolving, the ongoing brief has been to maintain the company's position through brand management and marketing across all media.

How we helped

Six-monthly integrated communication plans cover the development of collateral including brochures, websites, viral campaigns, advertising and sales support material. Volunteer recruitment and retention campaigns incorporate press advertising, email marketing, direct mail and local and national radio.

We also support Richmond Pharmacology's extensive events programme. This includes pre- and post-event communications for its in-house workshops and seminars at a number of hospitals and a variety of conference and exhibition materials.

Results

Richmond Pharmacology now has the largest active volunteer database in the UK.

The cost of volunteer recruitment is at an all- time low.

Turnover has tripled over the last five years.

The strength of the Richmond Pharmacology brand has helped the business gain extensive media coverage, speaking events and new partnerships with high-profile consultants.

With a range of brand collateral and clear guidelines for execution, Richmond Pharmacology now successfully runs its own events programme.