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- Create & manage brand identities
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Dr Hal
Strategic launch for an education brand with a bang. Read more
Brief
To build a strategy for a science trump card game and a launch campaign that would resonate with children and their teachers.
How we helped
Using focus groups, we gained an insight into student and teacher needs, giving a clear direction for the content and design. One game developed into a range of four and on completion of the brand strategy we created the point of sale material, direct mailers, posters and exhibition banners.
Results
The spring 2009 launch delivered clear differentiation in the education market with high recall among teachers and pupils.
A growing and loyal online fan base spends an average 4½ minutes on each website visit.
In June 2009 the Dr Hal range of Science Trumps collected a second award in recognition for research and innovation.
"I am so happy with the relationship that has developed between Preview and I. The team has been innovative and imaginative, and has seamlessly responded to changes in the project. Preview really delivers on its promises and I received excellent value for money."
Hal Sosabowski (Dr Hal)
- Logo Design
- Web Design & Build
- Event Material
- Direct Mail
- Strategic Planning
- Market Research
- Focus Groups
- Packaging Design
- Ecommerce
Richmond Pharmacology