Our work

lowcostholidays.com

Website redesign and brand management to take you anywhere. Read more

web design brand development brand guidelines brand development direct mail national campaign email marketing digital marketing digital advertising advertising

Brief

To redesign the website to improve the visual appearance and usability, maximising cross selling and conversion rates.

How we helped

The extensive website redesign resulted in a revamped identity and the development of a brand management campaign, including an online brand asset resource. The production of two national direct mail campaigns and HTML templates for the company's regular email marketing was completed to drive traffic online.

Results

The new brand strategy is now used across SEO, PPC, affiliate marketing, banner advertising and radio campaigns to deliver maximum returns on all marketing spend.

The average number of site visitors has increased by more than 75%

Bounce rate reduced from an average of 46% to 23%

Sales conversion rates and transaction value have consistently increased.

In October 2009 the website won 'Best Agent-Operator website' at the Travolution awards for "a clear and coherent design that sticks to its core product offering" beating Thomson, Thomas Cook and STA Travel.

"Thank you. You've worked so hard during the last 12 months in building our fantastic website, thank you for your commitment and dedication you've done a fantastic job and you should be proud of our site"
Lawrence Hunt
Director

  • Logo Design
  • Email Marketing
  • Web Design & Build
  • Brand Guidelines
  • Brochure Design and Production
  • Direct Mail
  • Digital Marketing

www.lowcostholidays.com


Travolution Awards 2009

Travolution Awards 2009
Winner:
Best Agent-Operator Website

 
 

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