Holiday Options
Award winning sales brochures, print management and direct mail services combined to support a luxury travel supplier.
What we delivered
Brochure Design and Production
Direct Mail
Print Management
"I am writing now to thank everyone at Preview for the big part you have played in our success. Without you we could not have won The British Travel Awards Favourite Independent Package Holiday Company."
Alan Brown, Commercial Director
Brief
Preview worked closely with Holiday Options for over 10 years designing and producing many of their annual brochures. In January 2007 we were asked to pitch design concepts for a refreshed brochure range. The brief was to create a clean and contemporary design, which reflected Holiday Options specialist approach and the products that they provided more clearly to their target market.
How we helped
After presenting our initial proposals, we were asked to proceed with production of the design templates for all five brochures. By November, our production team had completed the project; designing, proofing and working closely with one of the UK's leading printers overseeing production, finishing and delivery of over 220,000 completed brochures.
Results
Holiday Options repositioned itself as one of the UK's leading tour operators to the Balkan region.
Sunday Times readers, Sky TV viewers and Travel Agents across the UK voted Holiday Options 'Consumers Favourite Independent Package Holiday Company'.
