Prefect

In 2007, we won the contract to create a launch campaign for a new software product aimed at streamlining personnel training.

First, we took a comprehensive brief and attained a good understanding of their business strategy. We then created a new name and corporate identity, incorporating a blend of illustration and photography, to position the product for their target audience. This launch stage of our integrated brand campaign included logo development, a customer facing website and sales brochure.

In the second phase, we added more functionality and content to the website and initiated a regular email campaign (using our Preview Cluster e-mail marketing system) and developed a clever little desktop application that keeps Prefect in front of prospects and clients alike.