Royal Academy of Dance

Website design portraying a modern and vibrant institution supported by a flexible content managed education portal site for students, an e-commerce shop site and email marketing support.

What we delivered

Content Management System
Email Marketing
Web Application
Web Design & Build


"Preview's expertise in online brand management has moved the Faculty into a new competitive arena and raised the Academy's profile internationally."

Suzie Lorimer,
Business Manager, Faculty of Education


To move the Faculty of Education at the Royal Academy of Dance into a more competitive position internationally, following the introduction of University validated programmes, and to generate revenue through the online shop.

How we helped

Following user assessments, software testing and an ongoing design analysis at the Academy, a beta website was launched for key staff and subsequently to prospective and existing students.

We continue to work with the R.A.D to expand the website's functionality, based on user feedback and analytics reviews. And we are in the process of devising a new virtual learning environment.


The Faculty website design maintains the R.A.D identity while portraying a modern and vibrant institution offering a diverse range of programmes.

A flexible website that allows programme heads to update content and publish student, course and year-specific information.

Increased prospective student enquiries.

Turnover generated from online sales has doubled over the last two years.

The online shop, which generates revenue for the Faculty, has continued to increase sales each year, with our support of regular email marketing and website maintenance.

Royal Academy of Dance
Royal Academy of Dance