St James Place Partnership
Value proposition development, marketing planning, promotional campaign management and database development, social networking and on-line marketing training.
"Alan was recommended to me when I started to develop a new business. He developed a strategy and action plan that pulled all of the elements together and gave me a clear picture of what needed to be done to build a reputation and win new clients. This was tailored specifically to the resources I had available and made the most of St. James's Place's own marketing. The investment has been very worthwhile. One piece of business gained more than covers the commitment I have made."
Dan O'Sullivan,
Senior Partner of St. James' Place Partnership
"Alan is an incredible marketeer. Not only is his knowledge & experience superb, but his ability to be creative & communicate his idea's/recommendations effectively is a real gift. He is a font of knowledge & a real pleasure to know/work with!"
Steven Sprague, Senior Development Manager at St James's Place
About
The St. James's Place Wealth Management Group offers a wide range of high quality wealth management services to businesses and individuals. At the heart of the business is the St. James's Place Partnership, which brings together experienced and highly-regarded professionals working as partners under the St. James's Place banner.
Brief
Our Hyde Marketing consulting team were approached by St. James's Place's Business Development dept to offer support to individual partners and established practices within the Partnership. One such brief was to build a presence and fee base in a new market for an experienced partner, and reduce his dependence on cold calling,
How we helped
We helped the client research and understand buying patterns in his new target market, develop a sales proposition that would appeal to high value clients, and a marketing plan to reach them in a way that was appropriate for an exclusive and time-poor market.
We then provided ongoing advice, training of internal staff and practical help to put the marketing plan into action and build skills in on-line marketing and social networking.
What we delivered
- Value proposition development
- Marketing planning
- Promotional campaigns and database development
- Social networking and on-line marketing training
Results
- A marketing plan that could be deployed using internal resources to make the best use of budgets
- Increased contact with clients and prospects
- New lead generation
