Vector
Rebranding, logo and stationery design, web design and build, and external signage development.
What we delivered
Brand Guidelines
Logo Design
Rebranding
Signage
Stationery Design
Web Design & Build
"Preview guided the process from concept to launch. It was seamless and professional. Working alongside the team was inspirational. Preview is passionate about every detail, ensuring that we received a brand that will stand the test of time."
Rebecca Algar,
Business Development
Brief
To design a new brand for Vector's strategic growth, whilst maintaining a reference to the previous identity, to position them as the UK's construction contractor of choice.
How we helped
By developing extensive user profiles at the planning stage, we ensured the new identity; colour scheme and photographic approach contained the desired message and was consistent with their new business direction. In order for the new brand to be rolled out consistently we produced a brand guidelines book and online resource centre.
Results
Partners and suppliers are now able to promote the identity and deliver on the brand's promise to customers.
The in-house marketing team is able to create professional and consistent marketing material using the resource centre.
A flexible strap line has developed into a powerful statement, encapsulating Vector's ethos, whilst catering for a range of sectors and environments.
